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One of the most important factors in a successful eCommerce store is accessibility. For customers, that means making it easy for them to find what they're looking for and navigate through the site without confusion. As online shopping becomes more and more commonplace, it's vital that online stores make their sites as easy to navigate as possible.

Have you ever visited your favorite Shopify store and seen a tiny progress bar in the shopping cart? A reward becomes available as the progress bar fills from left to right during online shopping. The ecommerce strategy of a brand will determine whether the incentive is free delivery, a time-sensitive discount, several discounts, or a free gift.