Age verification is a great way to prevent customers who are under age to enter your site. By verifying their age, you can ensure that only adults are able to access your site. This is a great way to keep your site safe for all users, and it can also help you protect your brand reputation by protecting you from liability for copyright infringement.
Plus, adding an age gate to your site can also drive additional traffic to your site and help you increase your conversion rate. Let's take a look at a few ways that you can implement age verification on your site.
One of the first ways that you can verify the age of your users is to request that they submit their date of birth during the checkout process. While this is a good first step, it will not ensure that you meet all of your age verification requirements. Instead, you should identify other ways that you can verify the age of your users so that you can better protect them from liability and ensure that they can engage with your brand safely.
One way to do this is to use a third-party age verification service to verify that the user is over a certain age before allowing them to access your site. This allows you to minimize the risk of accidental exposure or misuse of your content by minors and allows you to ensure that your users are over the age of 18.