DRIP CREATIONZ

A Custom Shopify Theme for custom shoes

PROTOTYPING

PHASE 1

DripCreationz is a shoe design company that specializes in custom D1's. They have been an established ecommerce business for many years and about half a year ago, one of the owners came to EcomGraduates to help redesign and develop their store by fine-tuning spacing, adding one of a kind features on their store, and a lot more!


We suggested a custom-built website based on Bootstrap 5.0 for faster load times and an all-around simplified user experience for the customer.
Before, their store was not user-friendly and did not have a "story-like brand" feel which we wanted to emphasize since their story was very inciting and important.


The second section "our story" provides a link to their about us page, as opposed to before it was just displaying products which is great, but they are an established custom shoe design which we felt was important for the customers to see how it was made. We thought this was more important than just displaying products at first. In addition, we created a custom review carousel that allowed them to see real time customers as social proof as become one of the best way to scale and grow your business.

STYLE CONCEPTS

PHASE 2

In addition to building out the custom theme, we developed custom app-like features that only the DripCreationz theme had. One task was to mimic their apps functionality by developing a sliding featured products carousel. This helps with cross-branding on all their platforms.

One of them was a slider image for displaying the second image instead of the typical hover over to display a second image for the products as you would see on most themes. In addition, we customized their mega menu heavily to promote their top-selling products with images.
On mobile was one of the most unique features, as it involved a lot of time and effort to allow only on mobile a unique menu slider that was different than on desktop view.
On their product page, we made the fonts extra small to cater to their customer audience and greyscale the product descriptions for a cleaner UI/UX design.

BRING IT TOGETHER

PHASE 2

Our custom Shopify themes are always built from the ground up using a platform called Bootstrap 5.0. It is mobile responsive and creates a strong UI/UX design. We write clean code for every section we develop to achieve the best speed on GTMetrix and Pingdom.
Before, the DripCreationz website was running about a 6-second contentful paint load speed and heavy JavaScript. Because we built our themes from the ground up, we can ensure faster loading times with each second and snippet optimized for mobile and desktop as much as possible.


**These metrics are calculated at project launch, we cannot guarantee the integrity of project performance after it has been handed off.

MONETIZE

This client already had a following, therefore, he was getting sales with his old theme. However, his conversions have increased and his average order value as well since the re-launch of the custom-built Shopify theme.
The mobile menu slider definitely helped with conversions as well as upsells on the product page and clean product sliders to cater to their audience demographics.

Client

Drip Creationz

Industry

Custom designed shoes

Website