Definitions

Acronyms used in the e-commerce space

B2B (Business to Business): Transactions between businesses, such as between a manufacturer and a wholesaler.
B2C (Business to Consumer): Transactions between businesses and consumers.
C2C (Consumer to Consumer): Transactions between consumers, typically facilitated by a third-party platform like eBay.
CRM (Customer Relationship Management): Tools or strategies used to manage a company's interactions with current and potential customers.
CMS (Content Management System): Software used to manage the creation and modification of digital content.
SEO (Search Engine Optimization): Techniques used to increase a website's visibility in search engine results pages.
SEM (Search Engine Marketing): Paid marketing efforts to increase visibility in search engine results.
PPC (Pay-Per-Click): An online advertising model where advertisers pay a fee each time their ad is clicked.
CTR (Click Through Rate): The ratio of users who click on an ad to the number of total users who view it.
CRO (Conversion Rate Optimization): The process of increasing the percentage of visitors to a website that converts into customers.
ROAS (Return on Advertising Spend): A metric that measures the efficacy of a digital advertising campaign.
SKU (Stock Keeping Unit): A scannable bar code or number used to identify a specific product.
POS (Point of Sale): The time and place where a retail transaction is completed.
API (Application Programming Interface): A set of routines, protocols, and tools for building software applications.
SaaS (Software as a Service): A software licensing and delivery model in which software is provided over the Internet.
UI (User Interface): The space where interactions between humans and machines occur.
UX (User Experience): The overall experience a user has with a product, system, or service.
ERP (Enterprise Resource Planning): Business process management software that allows an organization to manage the business and automate many back-office functions.
SSL (Secure Sockets Layer): A standard technology for securing an internet connection by encrypting data sent between a browser and a server.
MFA (Multi-Factor Authentication): A security system that requires more than one method of authentication from independent categories of credentials to verify the user's identity.
O2O (Online to Offline): A business strategy that draws potential customers from online channels to make purchases in physical stores.
A/B Testing: A method of comparing two versions of a webpage or app against each other to determine which one performs better.
ATV (Average Transaction Value): The average value of a transaction.
LTV (Lifetime Value): The prediction of the net profit attributed to the entire future relationship with a customer.
DM (Direct Message): A private form of communication between social media users.

Acronyms and terms specifically related to the design and development of Shopify themes:

HTML (HyperText Markup Language): The standard language for creating web pages and web applications.
CSS (Cascading Style Sheets): A stylesheet language used for describing the look and formatting of a document written in HTML.
JS (JavaScript): A programming language that enables interactive web pages and is a part of most web browsers.
AJAX (Asynchronous JavaScript and XML): A set of web development techniques using many web technologies on the client side to create asynchronous web applications.
JSON (JavaScript Object Notation): A lightweight data-interchange format that is easy for humans to read and write and easy for machines to parse and generate.
SCSS (Sassy CSS): A preprocessor scripting language that is interpreted or compiled into CSS.
SEO (Search Engine Optimization): The practice of optimizing a website so that it ranks well on search engines. Crucial for any e-commerce website including Shopify themes.
UX (User Experience) Design: The process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
UI (User Interface) Design: The design of user interfaces for machines and software, like computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
WYSIWYG (What You See Is What You Get): An editor that allows developers to design web pages visually, automatically generating the corresponding HTML and CSS code.
FTP (File Transfer Protocol): A standard network protocol used for the transfer of computer files between a client and server on a computer network.
CDN (Content Delivery Network): A system of distributed servers that deliver pages and other web content to a user, based on the geographic locations of the user.
API (Application Programming Interface): A set of rules that allow different software entities to communicate with each other.
SVG (Scalable Vector Graphics): An XML-based vector image format for two-dimensional graphics with support for interactivity and animation.
GIT (Version Control System): A distributed version control system for tracking changes in source code during software development.
SMTP (Simple Mail Transfer Protocol): A protocol for sending e-mail messages between servers.
SSL/TLS (Secure Sockets Layer/Transport Layer Security): Cryptographic protocols designed to provide communications security over a computer network.
Liquid: Shopify's templating language used to load dynamic content on storefronts.
SaaS (Software as a Service): Often utilized in cloud-based apps and platforms, including those that support Shopify themes.
PWA (Progressive Web Application): A type of application software delivered through the web, built using common web technologies including HTML, CSS, and JavaScript.

When dealing with website creation:

PDP (Product Detail Page): A page on an e-commerce site that provides detailed information about a particular product.
CMS (Content Management System): A platform that allows you to create and manage digital content, often used for website creation.
CTA (Call to Action): A prompt on a website that tells the user to take some specified action, such as "Add to Cart" or "Sign Up."
UI (User Interface): The visual layout of elements that a user might interact with on a digital platform.
UX (User Experience): The overall experience a user has with a product or service, including ease of use, accessibility, and efficiency.
SEO (Search Engine Optimization): The process of improving a website's visibility in search engine results.
SERP (Search Engine Results Page): The page displayed by a search engine in response to a query.
HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser.
CSS (Cascading Style Sheets): A style sheet language used for describing the appearance of a document written in HTML.
SSL (Secure Sockets Layer): A technology for establishing an encrypted link between a server and a client, typically used for secure web browsing.
Favicon: A small icon associated with a website, displayed in the address bar of a web browser.
Responsive Design: An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
WYSIWYG (What You See Is What You Get): An editor that provides a visual interface, allowing you to design as you go.
VPS (Virtual Private Server): A virtual server that the user perceives as a dedicated/private server even though it is installed on a physical computer running multiple operating
Landing Page: The webpage where a visitor first lands on when visiting a website, often optimized for a specific keyword or call to action.
GA (Google Analytics): A web analytics service offered by Google that tracks and reports website traffic.
CRO (Conversion Rate Optimization): The practice of increasing the percentage of visitors to a website that converts into customers or takes the desired action.
ALT Text (Alternative Text): A description of an image in a web page, used by screen readers for visually impaired users and also important for SEO.
HTTP/HTTPS (Hypertext Transfer Protocol/Secure): The protocol over which data is sent between a browser and the website that you are connected to.
Breadcrumb Navigation: A type of secondary navigation scheme that reveals the user's location on a website or web application.