CUSTOM CAPTAIN

A Custom Shopify Theme for custom digital boat designs

Custom Captain is your one-stop shop for merchandising your boat in all forms.

PROTOYPING

PHASE 1

Custom Captain was a client who was in serious need of a makeover. They primarily needed assistance with the functionality of their PDP, which we were able to provide through a variety of input fields and "if this, then that" ways.
They just had a few line items on their previous store, which outputted to their Airtables in a haphazard manner.

To assist their demography in maneuvering through the steps of uploading and ordering the digital product, we simplified their core product, which was the digital artwork page.

STYLE CONCEPTS

PHASE 2

The data Custom Captain had to work with included an audience of older men and women. For example, we knew we needed to make the swatches on the collections and homepage a little bigger for the user experience, as well as larger PDP thumbnails to make it apparent which product they were selecting.
The goal of this store was to show a before and after of their main product, digital artwork downloads, before moving on to add-on items.

We not only made the process easier, but we also made sure the code was clean and optimized for mobile and desktop. If a customer has been in a store for three sections or more, they will depart. The load time for Custom Captains' new build is 811 milliseconds.

BRINGING IT TOGETHER

PHASE 3

Our custom Shopify themes are always built from the ground up using a platform called Bootstrap 5.0. It is mobile responsive and creates for a strong UI/UX design. We write clean code for every section we develop to achieve the best speed on GTMetrix and PingDom.


**These metrics are calculated at project launch, we cannot guarantee the integrity of project performance after it has been handed off.

Client

Custom Captain

Industry

Digital Boat

Website