Once your landing page is up, do you think that the leads will start pouring in? It's counterproductive to have a landing page that doesn't work for you. Whether you're unsure if your landing page is effective, take a look at some of the most typical landing page issues. I urge you to go over them thoroughly and make a plan for how to address any issues you find.
A painful fact may have to be confronted in order to avoid making these landing page development blunders. There isn't a one-size-fits-all solution to your website's landing page issue.
However, the good news is that you won't know unless you give it a go. Your best bet is to keep experimenting to see what works for you.
If you don't, it won't function.
1. Low-speed Website Landing Page
To suggest that in today's fast-paced society, quickness is a virtue isn't revolutionary. Google's PageSpeed Insights test may make it seem as though your landing page is the fastest to load. Go ahead and switch once you've decided it's time.
Of course, if you don't want to lose 40% of your visitors, you'll make every effort to have your landing page load in under 2 seconds.
2. Not Mobile-first Approach
Surveys and research have shown that maintaining your website landing page mobile-friendly is critical, however one in four websites fail the mobile-friendly test. 57% of internet users won't suggest a company because the site isn't optimized for smartphones and tablets.
3. Heading That is Beating around the Bush
This includes images, text, and the CTA (call-to-action). In reality, the title isn't the only thing that falls short. An effective heading is one that emphasizes the connection between your product or service and the people who will be reading it. That's where you want to make a good first impression.
#4 Too Many Distractions
Even if it's surprising, a navigation bar on the landing page is a major no-no for conversion optimization. Surprised? A decent design, in my opinion, is one that does not have a nav bar. If that's the case, you're one of the 16 percent of web pages that adhere to this rule.'
The navigation bar is the worst offender when it comes to eye sores. Even if your landing page is one of the most visually stunning, it won't help you until you include a navigation bar.