Custom HTML is powerful to have as a section on Shopify (or any other e-commerce platform) because it allows you to customize your website beyond the default options provided by the platform.
For example, Shopify provides a wide range of templates and themes that allow you to customize the layout and design of your website, but these options may not always be sufficient for your needs. By using custom HTML, you can add additional functionality and features to your website that are not available in the default templates and themes.
Some examples of customizations that you can make using custom HTML on Shopify include:
- Adding custom forms or surveys to gather customer feedback
- Embedding videos or other media from external sources
- Creating custom landing pages or marketing campaigns
Overall, custom HTML allows you to have greater control over the look and feel of your website and can help you create a unique and personalized experience for your customers.