A custom Shopify theme  catered to men's underwear 

Chris Stutzman

Industry: Clothing

Location: California

Company bio: Underwear that fits 

"I seriously do not know a more personable and humble guy that Glen. He is sincere and is all about finding solutions to help entrepreneurs grow. Prices are always fair and its not a cold sale. Everything is explained well, and he offers insights about potential growth with each step. Do.Not.Hesitate. to implement what EcomGraduates has to offer!"

The Challenge

One of the most crucial elements  the client wanted was swatches neatly displayed on the homepage and collection page for legibility for the customer  and upgrading to the newest version of Shopify 2.0 with sections everywhere.  In addition,  speed was a huge factor as well since he has a lot of videos and gifs from his previous store design.  

The Approach

For Chris, we  took it upon ourselves  to develop swatches in a processional and inviting  way to his customers. This way, the client can see the  swatch variant and not just the colors  like on normal stores.  We updated his images assets and removed gifs but instead creating bright and full graphics  that all still captive  his unique audience all  under an open source library we use for all of our custom themes to ensure a fully optimized  lightening speed website for increased conversions. 

The Results

Chris loves his  new highly converting  store but with little time since the launch, it is too soon to tell.  The speed has significantly increased and the graphics are cleaner and crisp with the right dimensions suitable for his store. 



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