Tuned in Tokyo

A custom Shopify theme catered to affordable DNA testing for humans and pets.

Brian Porter

Industry: Custom apparel

Location: California

Company bio: 

"Ive been selling products online for 10 years and by far Glen & Ellie are the best web developers I have worked with. They are fast, go above and beyond and make it very user friendly to make changes on your site even after their job is completed. 10/10 recommend them."

The Challenge

One of the most crucial elements the client wanted was swatches neatly displayed on the homepage and collection page for legibility for the customer and upgrading to the newest version of Shopify 2.0 with sections everywhere. In addition, speed was a huge factor as well since he has a lot of videos and gifs from his previous store design.

The Approach

For Chris, we took it upon ourselves to develop swatches in a processional and inviting way to his customers. This way, the client can see the swatch variant and not just the colors like on normal stores. We updated his images assets and removed gifs but instead creating bright and full graphics that all still captive his unique audience all under an open source library we use for all of our custom themes to ensure a fully optimized lightening speed website for increased conversions.

The Result

Chris loves his new highly converting store but with little time since the launch, it is too soon to tell. The speed has significantly increased and the graphics are cleaner and crisp with the right dimensions suitable for his store.

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